Let’s face it, the thought of networking can make even the most confident among us a little uneasy. Walking into a room full of people you’ve never met and striking up a conversation sounds more like a punishment than a professional skill. But the truth is, networking is one of the most important tools for growing your career and making meaningful connections.
Here’s the kicker: Networking doesn’t have to be weird or uncomfortable. When you approach it with the right mindset, it can actually be fun—and yes, even rewarding. So how do you get started without feeling like you’re just fumbling through awkward small talk?
Why Networking Still Matters in 2024
Networking isn’t just a buzzword—it’s an important way to build professional relationships, gain valuable insights, and maybe even land your next big opportunity. The beauty of networking is that it’s not just about what you can get from someone else, it’s also about what you can offer.
Networking gives you a chance to share knowledge, help others, and be part of a mutually beneficial exchange. If you’ve ever found yourself stuck on a project and someone offered advice that helped you out, that’s networking in action. The more people you know, the more resources you have.
Getting Ready: 4 Tips Before You Walk Out the Door
- Perfect Your Elevator Pitch (But Keep It Chill)
Having a quick, clear way to describe what you do is important, but it doesn’t need to sound like you’ve practiced it a thousand times in front of the mirror. When someone asks, “So, what do you do?” keep your response simple and to the point. “I help businesses grow through digital marketing” is perfect.
- Bring More Business Cards Than You Think You’ll Need
There’s nothing worse than running out of business cards halfway through an event. Always pack extras. If you want to stand out, try something different like a unique design or even a metal business card to leave a lasting impression.
- Tag Team with a Friend
Feeling nervous? Bring a friend or colleague along. This way, you’ve got someone to chat with if things get slow, and it’s easier to approach new people when you’re not flying solo. Plus, you can introduce each other to new contacts.
- Go In with a Loose Plan
Networking isn’t a sprint. You don’t need to talk to everyone in the room. Go in with a simple goal, like having three quality conversations. That’s it. You’ll feel more relaxed and come away with better connections than if you just try to collect business cards.
In the Thick of It: 6 Networking Tips to Use at the Event
- Don’t Forget to Breathe
Before you step into the room, take a deep breath. Remember, you’re not there to impress everyone, you’re just there to meet people and see what happens. Take the pressure off yourself by treating it as a normal interaction, not a job interview.
- Quality Over Quantity
Networking isn’t about talking to as many people as possible. Focus on making a few meaningful connections. If you have a great conversation with just one person, that’s more valuable than chatting briefly with 10 people who won’t remember you. This is why Metal Kards are so great – you get more ROI with a memorable piece.
- Embrace the Small Talk
Small talk might seem pointless, but it’s how relationships start. Don’t be afraid to chat about the event, the food, or even something light like the weather. You’re not there to dive straight into deep conversations; you’re there to build rapport.
- Ask Open-Ended Questions
Once you’re ready to move beyond small talk, ask questions that get the other person talking. Instead of the typical “What do you do?”, try asking something like, “What’s been the highlight of your week?” or “What’s the most interesting project you’re working on?” People love talking about things that excite them.
- Be Yourself, Seriously
There’s no need to put on a networking persona. Just be yourself. People connect more easily when they feel you’re being genuine. Forget the sales pitch and focus on having a real conversation.
- Find the Lone Wolves
If approaching a group feels intimidating, look for someone standing off to the side. Chances are, they’re feeling just as awkward and would appreciate someone coming up to chat. Say hello, introduce yourself, and ask a simple question. It’s a great way to start.
Following Up: How to Keep the Conversation Going
- Send a Personal Note
After the event, follow up with a quick message. Don’t go for the generic “Great meeting you!” Instead, reference something specific you talked about. Did you both bond over a mutual interest? Mention that! It’ll help you stand out and keep the connection alive.
- Keep It Casual but Consistent
Networking doesn’t end when the event does. Stay in touch! Whether it’s shooting them an article you think they’d find interesting or inviting them out for coffee, keep the relationship going. Just don’t overdo it—no one likes an inbox full of check-ins.
Dariel Campbell is currently an English instructor at a university. She has experience in teaching and assessing English tests including TOEFL, IELTS, BULATS, FCE, CAE, and PTEG. With over a decade of teaching expertise, Dariel Campbell utilizes his knowledge to develop English lessons for her audience on English Overview.
