Despite having a political history, Germany and Spain, are now strong allies and have strong trade relations. According to the 2021 report submitted by the Bank of Spain, Germany is Spain’s second-largest trading partner with an 11.3% export rate, followed by France with 16.9%. This strong relationship makes the countries important bilateral and multilateral partners. This is nothing less than a blessing for businesses that want to expand their reach across borders.
So, if you are a German business, regardless of its size, Spain is the best option for you to widespread your wings. However, successfully entering the Spanish market requires overcoming significant hurdles. Let’s discuss.
Challenges of Entering the Spanish Market
While Spain presents attractive opportunities for international businesses, there are some challenges that German businesses need to be aware of:
Language Barriers
Spanish is the primary and official language of businesses in Spain. According to a report, almost 73% of consumers prefer products that are available in their native language. So, German businesses that rely on their local marketing and communication approach won’t be able to fulfill their goals. Simply put, to expand into Spain, you will need Spanish translation services.
Cultural Differences
By cultural differences, we mean diverse work ethics and business practices. They can differ considerably between Spain and Germany. Therefore, if any business fails to understand these cultural nuances, it will struggle to reach its target audience and build trust.
How High-Quality Translation Breaks Down Barriers
High-quality translation is the ultimate tool that you can use to effectively bridge linguistic and cultural barriers. Let’s delve deeper into how translation unlocks the full potential of the Spanish market:
Website Localization
If you are an e-commerce business, to enhance traffic and engagement, you need to translate your website. Translation ensures your website content is clear, informative, and resonates with Spanish audiences. This not only boosts your website traffic but also helps you build trust with potential customers.
Marketing Materials
To strengthen the business image and let people know about the new arrival, businesses require a marketing strategy. Well, by marketing strategy, we mean a completely localized plan. It should be culturally relevant and resonate with the Spanish audience’s local preferences. You cannot just enter the Spanish market, open a shop, and wait for customers. You have to earn their trust, and for that, you need English to Spanish translation services if your existing marketing material is in English.
Business Communication
For the better execution of business dealings, clear and precise communication is crucial. High-quality translation allows for seamless communication with Spanish partners, investors, and customers. Translation in Spanish can help you avoid miscommunication and misinterpretation, build trust, and pave the way for successful collaborations.
Customer Service
Providing after-sales services in the Spanish language helps you build trust with your audience. It demonstrates your dedication to your business and your goal to provide your audience with exceptional services. Translate your email or messages to answer the queries of your customers. You can associate with a professional German translation company with expertise in translating German into Spanish, to ensure effective communication with your audience.
Additional Benefits of Translation Services
Wait, there is more. In this globally interconnected world, translation is no longer a choice but a necessity. Going beyond simply overcoming language barriers, investing in translation offers a multitude of additional benefits:
Enhance Brand Credibility and Image in the Spanish Market
It’s difficult for people to develop trust with a new brand. The main reasons behind this are language and cultural barriers. But what if there are no barriers? People would likely give new businesses a try. This is where translation jumps in.
Professional translation companies adapt your marketing strategy, products, and services exactly according to your target audience’s linguistic and cultural preferences. This breaks down the barriers, develops trust with a global audience, and enhances brand credibility in the Spanish market.
Open Doors to New Business Opportunities
High-quality translation opens doors to new business opportunities. Customers and investors are more likely to purchase from or partner with companies that effectively communicate in their native language.
Finding the Right Translation Partner!
Are you looking for expansion opportunities in the Spanish market? The success of your expansion lies in finding the right translation partner. Here’s what you need to consider:
Professional Translators
Choose a professional translation company that provides multilingual translation solutions. They have a strong grip on both the target and the source languages and provide accurate translations of your marketing materials, products, and services.
Cultural Nuances
Pick a translation company that guarantees culturally accurate translation services. You can ask them for the samples to ensure whether they are worth acquiring or not.
Dariel Campbell is currently an English instructor at a university. She has experience in teaching and assessing English tests including TOEFL, IELTS, BULATS, FCE, CAE, and PTEG. With over a decade of teaching expertise, Dariel Campbell utilizes his knowledge to develop English lessons for her audience on English Overview.
